PORTFOLIO of

Søren Røn

If you don't know me

Who am i?

My name is Søren Røn, and I’m a creative guy from Copenhagen with a head full of ideas. I work with branding and new ideas for advertisement.

I believe a company is much more than just selling products or likewise. Every company has something they stand for, and a fundamental idea they want to communicate – and that’s where I can help.

I do branding through creative communication and graphic design and can create a brand identity, based on the company’s values and tactical marketing strategy. This is both regarding newly started companies and already exciting brands, that need consultation or just a new and fresh idea.

I have a Bachelor’s (BA) Degree in, Digital Concept Development, and an Academy Profession (AP) Degree in Multimedia Design.

Besides this am I a photographer with an itchy trigger finger, who loves to take photos for private and commercial use.

Check out some of

My Work

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Coffee or a beer?

Could you see me as a part of your next project, or do you need an extra hand, reaching the finish line? 

Feel free to reach out though the form below, or just shoot me a message.
I would love to hear about you and your project

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Noitch

Branding - Marketing strategy - Photography - Website

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This followed to be my bachelor's degree project

Case

Noitch is a company that started its journey in the summer of 2020, with an idea for a miracle product. They designed a fully functional product that could remove a mosquito bite through heat and technology without harsh chemicals.

Since Noitch is a start-up they needed a way to introduce the company and the product to the world. They needed to get an idea of the demand for the product, which could help them get investors.

They were in need of an identity, so they would become more than just a great product. 

Solution

In the first part of this project, I created a website for Noitch. It was not yet a webshop since the product is not introduced to the market before the summer of 2023. The website’s purpose was for consumers to read about the product and company, and show interest by signing up with a mail, which could, later on, be shown to potential investors.

I also created content for the company, which was mostly consisting of pictures, but also a retouch of the logo, to make it more simple and appealing.

Later on, through my bachelor’s degree, I did a thorough analysis of the market based on potential competitors and trends in marketing in the current situation.

I created a strategy for penetrating and positioning the market, along with a tactical marketing strategy. The marketing strategy was based on both inbound marketing and branding for building a trustworthy brand behind the product. 

Photo gallery

Exaples of ADS and landingpage

Mockup
Mockup_landingpage
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Drinksaver

Video - Sound Design - Logo

Case

Drinksaver is an innovative product created to help you keep your drink in your cup. The product is a lid-like object you place in your cup, which will prevent spilling but still make you able to drink as if it was just a regular cup.

Drinksaver needed a way to explain the concept and create some excitement/hype about the product. They also needed a way to show the product’s function and the general need for it. 

The purpose of the project was to make it easy and effective for Drinksaver to promote themselves to their potential customers.

Solution

I created a promotional video that would introduce and explain the product. The video needed to be set in a situation, where you could find the use of the Drinksaver. It also needed to consist of some great shots that would show the effectiveness and the simplicity of the product.

The second video is a supporting solution to the promotion video. Where the promotion video is nice and can seem a bit “fake” the product test video’s purpose was to show how the product functions in reality. Since it was not possible to visit a festival or likewise to test the functionality of the product in the right environment, we created a course, that would take the Drinksaver to the limits.

The product test video was created to show, that the function of the product wasn’t just created with movie magic and there actually is a demand for the product.

Drinksaver was also in need of a logo which I created as a part of the process. 

Promo Video

Producttest

Logo

To Absent Frriends

Video - webSite - identity

Case

As a part of a school project, we worked with a band. The assignment was to tell the story of a company, group or so. We decided to work with an upcoming band.

Solution

We created a webfeature to explain and tell their story. The webfeature consisted of an interview with the lead singer, where he told some of the ups and downs the group had been through and a one-page website, with quotes and pictures I took during one of their concerts.

The general stylistic expression of the webfeature was made to match the identity we created for the band, which included a logo.

Khaya Spices

Product DEsign - video

Case

Khaya Spices is a new company that has yet to hit the market properly. Khaya Spices sells different spice blends that have origins in multiple cultures from Africa. Though they had already decided on the recipes and the product wanted to sell it, they were lacking the rest.

Solution

We created a visual identity for Khaya Spices, and a way to engage the market, along with a B2C webshop, where people would have easy access to the products. Along with the webshop, we recommended a B2B solution, based on a shop-in-shop concept.

We also created a product design that was connected with the visual identity. The idea behind the design was to use the beautiful colours of the spices and make a design that would be consistent but still vary from product to product.

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Brorfelde DEsign

Identity - Website

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Case

A woodworker who just started his own company needed a way to share his work with potential customers a way for them to find him.

He was also in need of a logo and an identity in general so that he could brand himself and his work a little. He wanted an identity to put on his work and on his cloths and car.

Solution

As a solution, I started by creating a logo in collaboration with him, so that he could have a say in the process and the right expression for his company and values. After the logo was created I worked further on the visual identity, which included fonts, colours and general stylistics. 

When the identity was created and matched his values, I could plan the structure of the site. This was done based on the key pages and other things he needed to be there. I designed the entire website first as a mockup, which I afterwards could start developing. The site  functions as a pretty complex portfolio of his assignments, and a way for customers to read about the company, and contact him for questions of if they wanted him to do a project.

About the Logo

The logo is based on the initials and the company, and the oars in trees. Though oars in trees are much more random and rough, the oars in the logo represent symetri in his work, and a visual 3D effect, which he’s going to introduce to the company later on.

The goal of the logo is to show quality and finesse but yet be simple and relevant to the profession

UNITY ENERGY

Concept - Product DEsign - content

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Case

As a project in the 3. semester of the Multimedia Design education, we were assigned a task to create a product along with an identity. The concept should be innovative and well justified based on research.

Solution

We created an energy drink, that was meant to be event specific. The concept Unity Energy was meant to bring people together at events, and give them a common denominator no matter colour, gender, sexuality etcetera. The design of the product would vary from event to event, with a new logo, so it could possibly also function as a collector’s item.

2xFOUNDERS

WEB DEVELOMENT - Graphics

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Case

As one of the projects I was included in throughout my internship, NORD DDB wanted to do some good. Due to the current division of male and female entrepreneurs, NORD DDB wanted to create awareness about the subject.

Solution

The campaign was built around the idea of NORD DDB wanting to help 2 female founders/entrepreneurs by funding free marketing and consultancy for a year to help their companies grow bigger.

The concept included a promotional video explaining the situation and the solution, together with a website where the founders could sign up and add their applications.

The project became a great success and got shared by many different media and within the global DDB network.